Helping growth stage B2B and FinTech companies boost GTM performance
- Refine target market and buyer personas
- Accelerate pipeline with high-impact sales plays
- Adopt the latest tools, AI, and data
About Appilar Consulting LLC
Appilar - verb
app•i•lar (ap-e-lar)
From the Spanish word apilar which means to stack. This name reinforces my strong commitment to stack the odds of success in your favor by applying an AI and data-driven approach to GTM strategy and sales enablement.
We work with B2B startups and SMBs in procure-to-pay, e-Invoice, payment, working capital, and FinTech. We are expanding our partner ecosystem with leading sales and marketing solutions.
James Tucker, Founder and CEO
James is an accomplished and trusted go-to-market leader highly regarded for his collaborative and data-driven approach to create high-impact product and partner sales plays with organizations including Pinwheel API, KPMG, PeopleSoft, Xign (B2B payments), JPMorgan Chase, Ariba, SAP, Capital One, and Infor.
Appilar Core Service Offerings
1. Appilar Product Marketing
2. Appilar Sales Plays & Enablement
2. Appilar Sales Plays & Enablement
Maximize your GTM success with high-impact customer engagement content:
- Total addressable market
- Value messaging
- Executive pitch
- Routes-to-market
- Customer success stories
- Competitive battle cards
2. Appilar Sales Plays & Enablement
2. Appilar Sales Plays & Enablement
2. Appilar Sales Plays & Enablement
Deliver high-impact customer and prospect engagement content and sales team readiness
Sales and channel training and coaching
Digital Sales Rooms
Sales playbook and content:
- Target list of segmented accounts
- Executive pitch deck
- Customer success stories
- Email and call scripts
- Objection handling
- Relevant industry, account, and buyer insights
3. Appilar Revenue Intelligence
Tailored to Your Business Requirements
Tailored to Your Business Requirements
Apply the latest sales and marketing tools, AI and data to drive efficiency at each stage of the sales cycle
Tech analysis including:
- Selection
- Adoption
Sales analytics including:
- Initiative and OKR tracking
- Pipeline and forecast analysis
- Win-loss analysis (see blog)
- Intent and lead scoring
- Industry insights and benchmarks
Tailored to Your Business Requirements
Tailored to Your Business Requirements
Tailored to Your Business Requirements
Appilar Consulting engagements and deliverables are tailored to each client's unique business requirements and delivered in any file type (PDF, PPT, Word, video, etc.) in a digital sales room for today's mobile workforce.
GTM Assessment Checklist
Target Market Insights
Are you leveraging the latest AI and market data insights to inform your GTM approach - prioritized targets, ideal customer profile (ICP) and adapting to changing market trends?
Value Messaging
Is your value proposition separating you from the competition and resonating with your target market? Is your value message applied consistently across sales, marketing and channel partners?
Metrics
Are your sales, marketing, operational and enablement metrics relevant and actionable? Are you confident in your funnel, pipeline, product contribution to revenue, and win/loss data?
Actions
Can you simplify and accelerate your GTM strategy and revenue enablement processes?